BRAND IDENTITY // NAMING // PACKAGING // ENVIRONMENTAL // SOCIAL MEDIA
Colorado-based duo Dewayne and Razi have left their lives as bike couriers in the city behind and are opening a sustainable grocery shop in downtown Boulder. Customers can bring their own containers to stock up on fresh, locally-sourced and organic produce — free from any plastic packaging!
This characterful and positive brand identity will empower the conscious consumer and portray the huge potential of individual actions for ensuring a better future of our planet.
The brand's target audience are passionate about the environment and keen to do what they can do to be the change they want to see in the world.
Unwrapped's identity is led by an empowering tone of voice. Its visual language includes food-inspired organic shapes that mirror the naturally weird and wonderful lumps and bumps of organic produce. The use of patterns represents positive actions being multiplied. In the words of Howard Zinn, “small acts, when multiplied by millions of people, can transform the world.”
Student concept project for Shillington.