BRAND IDENTITY // NAMING // DIGITAL // Environmental
The Microverse is a museum of microbes located in the centre of bustling Amsterdam, The Netherlands.
The new brand identity for the museum seeks to reflect the accessible and enticingly immersive nature of the museum’s innovative exhibitions, inviting all to take a wander through the microscope…
The museum’s target audience are smart, fact fanatics, but who believe that science and culture don’t have to be boring.
The table in the brand logo honours the scientific nature of the museum, whilst the colours keep it vibrant and engaging. The asterisk, used to elaborate on the meaning of the term ‘microverse’, is created using microbe-inspired geometric shapes. The intersecting microbes also reflect the interconnectedness of the natural world, of which microbes are the most powerful, most successful and, at the same time, the smallest life form.
Student concept project for Shillington.